The findings suggest that people automatically make valence/trustworthiness judgments from facial appearance. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. In Experiment 3, using a priming paradigm, we show that effects of face trustworthiness are detectable even when the faces are presented below the threshold of objective awareness as measured by a forced choice recognition test of the primes.
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The agreement of these judgments with time-unconstrained judgments is above chance after 33 ms, improves with additional exposure, and does not improve with exposures longer than 167 ms. Free Ebooks Download Face Value, ebooks PDF/EPUB Get Free Face Value Textbook and unlimited access to our library by created an account.
In Experiment 2, we systematically manipulate the exposure to faces and show that a sigmoid function almost perfectly describes how judgments change as a function of time exposure. In Experiment 1, using better masking procedures and shorter exposures, we replicate the latter findings. Previous studies have shown that trustworthiness judgments from facial appearance approximate general valence evaluation of faces (Oosterhof & Todorov, 2008) and are made after as little as 100 ms exposure to novel faces (Willis & Todorov, 2006).
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